As a proud Kiwi company we're always keen to see talented local people making their mark on the world.
From business and innovation to creativity and sport, there’s a huge number of Kiwis out there doing a huge number of great things, across a huge number of industries.
To help them succeed, we’re involved in a variety of sponsorship and support programs – and always on the lookout for other ways in which we can raise the profile of New Zealand.
Making our Products Known
Opening doors to new markets and customers is a hard thing to do and it is important that we make our products known by attending important world trade events like the Hong Kong Leather Fair and Anuga World Fair. These trade events are a crucial part of our promotional activity and allow our products to be seen or tasted by thousands of buyers worldwide.
The practical approach to product promotion works for New Zealand’s top butcher and captain of the Pure South Sharp Blacks, Corey Winder. Corey was hands-on helping to spread the word about Pure South lamb and beef in a promotional tour of Asia, running meat cutting and preparation workshops for chef’s, butchers, buyers and retail representatives from the region.
Supporting New Zealand's Rowing Team
Alliance Group continues to support the highly successful New Zealand rowing team by providing Pure South premium meat to the squad. This is a key part of the high protein diet required for such a high performance sport. The team’s nutritionist reports that it also provides a real morale booster during overseas training and competition – such as at the 2015 World Rowing Championships where the squad won five gold medals, three silver and one bronze.