Alliance Group products are sold under two main brand names – Pure South and Ashley – which are recognised internationally as a guarantee of both quality and food safety.

The Pure South brand depicts the three main elements that make our products a class above the competition – clear southern skies, world-class technology, and lush natural pastures. All of our beef products as well as a large proportion of our lamb and venison offerings are marked with the Pure South brand.

Similarly, the Ashley brand stands for a commitment to excellence and superior taste, with both lamb and venison marketed and sold under this premier name.

You can also find our products jointly marketed with other New Zealand exporters in the Spring lamb, Fresh Lamb and Four Seasons Cervena Venison brands.

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