Alliance Group products are sold under two main brand names – Pure South and Ashley – which are recognised internationally as a guarantee of both quality and food safety.

The Pure South brand depicts the three main elements that make our products a class above the competition – clear southern skies, world-class technology, and lush natural pastures. All of our beef products as well as a large proportion of our lamb and venison offerings are marked with the Pure South brand.

Similarly, the Ashley brand stands for a commitment to excellence and superior taste, with both lamb and venison marketed and sold under this premier name.

You can also find our products jointly marketed with other New Zealand exporters in the Spring lamb, Fresh Lamb and Four Seasons Cervena Venison brands.


Premium products


TE MANA LAMB is part of the Omega Lamb Project, a Primary Growth Partnership (PGP) programme between leading food company Alliance Group, a group of progressive farmers known as Headwaters and the Ministry for Primary Industries (MPI).

The project is aiming to increase the total value of lamb and the share of value captured in New Zealand by developing healthy, high quality branded products.

While breeding sheep to be healthier and better adapted to high country environments, we discovered something never before seen in lamb. TE MANA LAMB, bred in the New Zealand high country and finished on chicory herb pastures, is finely-marbled and rich in naturally-elevated polyunsaturated and Omega-3 fats.


SILERE alpine origin merino

The exquisite flavours of merino have, until now, been well-kept secret held by the guardians of the land on which merino graze. The open spaces, golden tussock-covered slopes and pure air of the merino’s alpine home produce a lean, succulent, fine-grained delicacy.

Once the sheep of the Spanish nobility, and a heritage breed renowned for its premium wool, merino thrive in the scorching summers and long winters of New Zealand's southern alps, living their lives in harmony with the seasons and the diversity of their surroundings

SILERE alpine origin merino mature slowly, allowing distinctive layers of rich, sophisticated flavours to develop. The wonder of SILERE alpine origin merino comes from its connection to its source. Dining on SILERE alpine origin merino is an experience that connects you to the space, stillness and silence of New Zealand’s alpine regions.


HANDPICKED 55 Day Aged Beef

HANDPICKED beef is the celebration of two quality pursuits - marbling and ageing; HANDPICKED excels in them both, boasting new levels of quality, tenderness and flavour.

Hand-selecting the very finest marbled beef was not enough. We chose to elevate its flavour, tenderness and succulence with extreme ageing - no less than 55 days.

Our highly experiences, arguably obsessive Master Butchers search for only the very finest carcasses - only the smallest portion make the grade.







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