Dawn Meats acquires Germany’s Alexander Eyckeler GmbH

Dawn Meats has acquired Alexander Eyckeler GmbH, a long-standing German customer and partner of Alliance Group, for an undisclosed sum.

 

Alexander Eyckeler GmbH is one of Alliance’s largest customers for lamb, mutton and venison, supplying retail, food service and cash and carry markets across Germany.

 

The company imports, distributes and key account manages Alliance’s Ashley lamb, muton and venison brand, which has a dominant market share in Germany.

 

“This acquisition supports Dawn’s ongoing integration with Alliance and strengthens our ability to serve customers in-market,” says Niall Browne, Chief Executive of Dawn Meats.

 

“It brings Dawn closer to key customers in Germany, improves co-ordination across supply and logistics and provides continuity for the Eyckeler team and its customers.”

 

James McWilliam, Alliance Commercial Director, said the Ashley brand has a strong presence in Germany and a proud history with customers across the market.

 

“Alexander Eyckeler GmbH has played an important role in building that presence through long standing relationships for decades.”

 

Alliance’s relationship with the Eyckeler family spans almost 40 years, beginning when the family established an exclusive butcher shop in Düsseldorf.

 

Alexander Eyckeler, who passed away last year, established his own firm almost 20 years ago, building it into a specialist importer, distributor and key account manager serving Germany’s most prominent retail, food service and cash and carry brands.

 

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