Golden Touch For Alliance Group In World Steak Challenge

5 Oct 2023

Alliance Group’s Pure South Handpicked 55 Day Aged Beef has won top honours in the prestigious World Steak Challenge.

Pure South Handpicked 55 Day Aged Beef was awarded two gold medals and two silver medals by a panel of expert judges at the competition in the Netherlands.

The co-operative won gold medals for ribeye and fillet steaks processed at the company’s Pukeuri plant near Oamaru. Ribeye and fillet steaks processed at the Mataura plant in Southland won silver medals.

Shane Kingston, General Manager Sales and Marketing at Alliance Group, said it was a proud moment for the co-operative and farmer shareholders.

“This global recognition validates our exceptional focus on excellence as we continue to grow our scale in premium beef. The farmers who supply our Pure South Handpicked 55 Day Aged Beef programme deserve great credit for this very high quality award-winning product.

“This success will also help build confidence among consumers that we are continuing to create world-class products.”

Pure South Handpicked 55 Day Aged Beef is carefully selected by internationally-accredited assessors from prime cattle of any breed. Only a fraction of the very finest beef makes the grade and it is in demand by customers across the world.

The selection is based on quantifiable meat quality characteristics including marbling, fat colour and pH. Selected cuts are then aged in vacuum bags. The quality of product and the aging process results in a milder beef profile with exceptional levels of tenderness.

For further information contact:
Sam Halstead
Telephone: 027 474 6065

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