The grass-fed difference

The grass-fed difference

A diet of nutrient-rich grass produces red meat that is leaner, finely textured and more naturally flavorful.

Our grass-fed difference

The clean air and plentiful pure water produce the year-round growth of lush, green pastures. The animals are raised year-round, on this pasture, with the ability to roam and graze freely.

Grass-fed attributes

Free-range throughout the seasons

Prime animals delivered under the New Zealand Farm Assurance Programme (NZFAP)

Fed on nutrient-dense, protein, and iron-rich grasses

Optimal meat and fat colour

Excellent marbling (intramuscular fat) resulting in high levels of omega-3, meat juiciness, and diverse taste profiles

Low PH — lactic acid minimised by careful handling (tenderness and flavour not compromised)

Ageing for elevated tenderness and intensified flavour

The grass-fed difference

Nutrition & environment

Grass-fed red meat, in contrast to its grain-fed counterpart, presents a naturally leaner composition, featuring reduced saturated fat and calorie content, alongside heightened levels of beneficial omega-3 fatty acids with a more favourable omega-3 to omega-6 ratio, increased antioxidants, and enriched vitamins A and E, as well as conjugated linoleic acids.

Additionally, New Zealand’s grass-focused farming approach prioritises sustainability, harnessing natural resources and employing eco-conscious farming techniques to minimise environmental impact. By harnessing rainwater to nurture grass growth, farmers harmonise livestock development with the natural rhythm of grass growth, thereby lessening environmental strain.

It’s what we leave out that counts

Our animals grow with the seasons, allowing the goodness of the land to do its work, ensuring our end product is 100% natural and additive-free, as nature intended.
The result is healthier, more nutritious, tender, succulent and tasty red meat.

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shareholder brochure

For more information on becoming an Alliance Group shareholder, please download our shareholder brochure and/or contact the Share Registrar:

P: 03 214 2724