Kiwi Athletes Fuelled By Alliance Beef And Lamb At Commonwealth Games

8 Aug 2022

New Zealand athletes’ medal-winning success at the Commonwealth Games has been powered by Alliance Group’s beef and lamb.

New Zealand’s only major 100 per cent farmer-owned red meat co-operative is the official supplier to the New Zealand Olympic Committee for the games in the UK city of Birmingham.

Shane Kingston, General Manager Sales at Alliance Group, said Alliance was privileged to supply Alliance’s award-winning Pure South beef and lamb range and Lumina lamb for the protein-packed meals for the New Zealand athletes as well as their entourage and delegates.

“It’s no surprise our Commonwealth Games’ athletes turned to New Zealand beef and lamb to give them the boost they need.

“Lean red meat is nature’s power pack – delivering a lot, in a little. Athletes need high quality protein with all the essential amino acids along with bioavailable iron, zinc and B vitamins to help fight fatigue and support immunity.

“We’re proud to support the New Zealand team and salute their outstanding performances in Birmingham.” Greg Smith, head of food and beverage at Birmingham’s historic Edgbaston Golf Club, and his colleague Chris Haynes, were responsible for cooking the Alliance beef and lamb at the games.

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