Pure South - From our family farms
Pure South is Alliance's overarching brand and embodies some of the world's finest red meat - lamb, beef and venison, all grown in the pristine, natural environment of New Zealand.
Pure South products are:
• Free range and grass-fed
• Naturally nutritious
• Free of growth-promoting hormones
• Focussed on welfare
Through the expertise and passion of our farmer shareholders and company-wide commitment to innovation, we continue to exceed our customers’ requirements year after year.
Featuring lamb, beef, venison, mutton and a variety of co-products, Alliance's product range delivers goods for a huge range of uses and tastes.
Alliance products are sold under two main brand names – Pure South and Ashley – which are recognised internationally as a guarantee of both quality and food safety.