Our Produce

Pure South - From our family farms

Pure South is Alliance's overarching brand and embodies some of the world's finest red meat - lamb, beef and venison, all grown in the pristine, natural environment of New Zealand. 

Pure South products are:

                 Free range and grass-fed

                 Naturally nutritious

                 Free of growth-promoting hormones

                 Focussed on welfare


Through the expertise and passion of our farmer shareholders and company-wide commitment to innovation, we continue to exceed our customers’ requirements year after year.

Our Range

Featuring lamb, beef, venison, mutton and a variety of co-products, Alliance's product range delivers goods for a huge range of uses and tastes.

Our Brands

Alliance products are sold under two main brand names – Pure South and Ashley – which are recognised internationally as a guarantee of both quality and food safety.