Pure South Handpicked 55 Day Aged Beef Crowned Best Grass-Fed Steak And Best Ribeye Steak In The World

20 Nov 2023

Alliance Group’s coveted Pure South Handpicked 55 Day Aged Beef has been crowned the best grass-fed steak and the best ribeye steak in the world.

The Pure South Handpicked grass-fed steak and ribeye triumphed over entries from across the globe at the World Steak Challenge awards ceremony in London.

Medallists from a preliminary World Steak Challenge event in the Netherlands in September went on to the ‘best of the best’ contest in the UK with the winners revealed at the glittering event on 13 November.

Shane Kingston, General Manager Sales and Marketing at Alliance Group, said the award was a globally credible and recognised accolade, which is always the strongest endorsement of a product.

“It is testament to Alliance’s exceptional focus on excellence and the dedication and hard work our farmers put in day in, day out to raise the best grass-fed red meat in the world.

“It was already a great honour to have won gold in the World Steak Challenge where multiple gold, silver and bronze medals can be awarded in each category. But to now have our steak judged as the best of all the ribeye and grass-fed steak gold medal winners globally is just outstanding.

“It’s the pinnacle of achievement for an end-to-end beef system and reflects the commitment to the highest standards, at every level, of our farmers, our people and our processes.”

Wayne Rollinson, Group Processing Specialist at Alliance, said the recognition is a fantastic achievement.

“This programme was developed specially to deliver consistently superior eating quality outcomes for the customer. The eating quality attributes the product is assessed against during the selection process are what makes this product superior.”

The ribeye has unprecedented levels of tenderness and a milder beef flavour profile, he says.

The steak has a robust, zesty, buttery, and creamy flavour that gives it a deeply satisfying savoury presence, along with caramelisation of marbling, which builds on the flavour.

Pure South Handpicked is aged craft meat as nature intended. From free range pastures in New Zealand, the animals are carefully selected and graded by internationally-accredited assessors based on a range of criteria including marbling score, fat colour, fat cover, meat colour, and pH.

Only the finest meat makes the grade. From there, the meat is aged in a vacuum bag for up to 55 days, allowing the natural enzymatic processes to enhance tenderness and develop exquisite flavours. The beef is sourced from prime cattle of any breed.

The ribeye was selected at the co-operative’s Pukeuri plant in Oamaru.



For more information, please contact:


Sam Halstead

027 474 6065


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